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(Alessandria) Via della Moda 1, Serravalle

The Serravalle Outlet is only a short distance from you, between Piemonte, Liguria and Lombardia. Here you will spend your shopping days enjoing relax and and major brands. How do you get there? Discover the roads and routes to reach the Center easily from your region and town, consult and print the map with all the useful directions. Experience the McArthurGlen concept in the first Italian fashion centre and in Europe's largest Designer Outlet. Serravalle is more than just a place to make a few purchases, it is a chance to have a unique shopping experience in exclusive boutiques.

Serravalle Factory Outlet

These shops face small squares joined by meandering streets, in the architectural charm of a historic 18th century Ligurian town centre, immersed in the greenery of the surrounding hills. With no stress from traffic and thousands of advantages, this is a thrill you won't want to miss. Convenience, elegance and quality within everyone's reach since September 2000. Since then, five million visitors have strolled through the city of bargains, discovering special offers, surprises and promotions, enjoying all the convenience of its services and eateries. In harmony with the surrounding region, the Outlet also contributes to the understanding of the area's historical and cultural heritage and is a powerful driver of development for local commerce and industry. A huge success that has led to the inauguration of an additional 20 new highly prestigious brands, opened in February 2006.

Located about halfway between Milan (80 kilometers) and Genoa (50 kilometers) near the autoroute exit of Serravalle, from there follow the directions for Novi, the mall appears after about two kilometers. The first discount mall in Italy, Serravalle Srivia was built by a joint effort of BAA McArthur Glen and Fingen Real Estate of Florence. The attractive architecture reflects the local buildings, but buyers will be more interested in the shops, all run by the manufacturers. Some 62 stores.

Here are some names: Cacharel, Etro, Marina Yachting, Nike, Bassetti, Stefanel, Sergio Tacchini, Samsonite, Burberry, Armani, Valextra, Versace, Ralph Lauren, and Levis. Other malls in Italy planned are Barberino del Mugello (Florence), Rome, and a city in the south. Discounts run from 30 to 50% but can increase during sale times. There's a bar, restaurant, and play area for children. Hours: 10-19, June through September 10-21. Tel: 0143-686003.


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