ciao darling ~ la dolce vita


FILA FACTORY OUTLET IN ITALY - Website Via Cesare Battisti 28, - 13051 Biella (BI)
PIEDMONTE tel: 015-401915 ,

History - Fila was conceived in 1911 in Biella, in the shadows of the Italian Alps. It was born of a textile DNA that was luxuriously and vibrantly textured. The brothers Fila borrowed an aesthetic cue from Europe, then relied as much on sheer design instinct: the brand evolved as a sophisticated product of its Italian upbringing, a tapestry both ruggedly and leisurely refined. Fila made a dramatic debut as an elite performance brand in 1973, coyly introducing cotton rib to tennis while courting the nobility of Bjorn Borg.

 Fila Factory Outlet

Additionally credited with imbuing color into on-court apparel, the brand solidified its authenticity by launching the first velour warm-up on the globe. The Fila Retail story began in August 2005 when it launched its most inspiring architectural statement. The brand's first private retail space in the United States debuted at 340 Madison Avenuea product platform that is the stunning result of the vision of award-winning Italian architect, Giorgio Borruso An enduring tribute to the art of movement, the store reflects Filas renewed dedication to elegance, lightness and grace, seamlessly united with the heart and core of sport. Signature design features have been subsequently incorporated into each Fila-owned retail space in the United States.

All stores feature a signature shoe wall cradles footwear in imagery reminiscent of birds taking flight. The brands sports heritage is also evident in technogel seating pads mimicking the athletic-shoe cushioning on MDF benches, hand-finished in eight coats of pearlescent lacquer. Overall, the stylish appearance of the store is a indicative of the chic and functional fashions within. Ultimately, it is the merchandise which triumphs as the transparency of the metacrylic fixture elements place it squarely in the spotlight and reflective columns give it an instant replay. The brand identity is further distinguished by the presentation of all of its collections under one elaborate rooftop.

How to find it
Strada Statale Trossi 8, 13030 Verone (BI) PIEDMONTE Tel 015 582 1541 Opening Hours 9.30-12.30, 14.30-19.00


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